A Site - (location) on the internet (World Wide Web)
Above The Fold - What you see on your screen without scrolling. Usually is 600 pixels wide by 480 pixels high.
Alt tag - Alternative text displayed by a browser when the surfer doesn't want to or can't see the photos on the Website. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.
Browser - Netscape makes Navigator (NN) and Microsoft makes Internet Explorer
Bridge - (See Doorway Page)
Bulletin Board - A location on a Web site where people come to share information.
Business Description -
CPM - This means "cost per thousand impressions" An impression is every time a visitor looks at website or ad.
Catch All (email) - If you have your own domain "domain.com" and catch-all e-mail account, no matter what word you put in front of "@domain.com," you'll get it. So "info@domain.com" comes to you. So does "infor@domain.com."even everything@domain.com" will reach you! Catch All email accounts are great if you have names that are easily mispelled.
Crawler - (See Spider)
Domain Name - Web address - commercial (.com), government (.gov), and network (.net)
Doorway Page - A Web page which has been specially created to acquire a high ranking with search engines.
Dynamic Content - Information in Website pages that change automatically, based on database or user information.
Eccomerce - Electronic commerce (also known as ebusiness.).Selling & Buying products/services via the Internet.
Email Publications - 1) e-zines - the equivalent of an electronic magazine. Collection of articles of varying originality are e-mailed on a regular basis to subscribers. 2) newsletters - same as 3) e-zines. 4) moderated mailing lists- joining one of these enables you to post to the list.
Encryption - Transforming data making unreadable to everyone except the intended recipient. The recipient of the encrypted data must have the proper decryption key to decipher the message.
Entry Page - (See Doorway Page)
Flash - A Web-based animation application that transforms Web pages into action, colors, multiple graphics/photos. Involves a long loading time without broadband.
Gateway Page - (See Doorway Page)
GIF - A graphic file format developed by CompuServe. GIF images are limited to 256 colors, JPEGs can have up to 16 million colors. A "transparent" GIF has an invisible background, allowing the Web page to show around the edges of the graphic.
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